Linkedin Ads: 8 Mistakes to Avoid
|

Linkedin Ads: 8 Mistakes to Avoid

Compared to rapidly developing sites like Facebook, the LinkedIn feed remained uncluttered. However, as other platforms have grown oversaturated with organic and sponsored postings from companies, many marketers are turning to LinkedIn to reach clients and consumers. LinkedIn advertising allows marketers and company owners to get their message before the individuals and decision-makers most likely…

Linkedin Content Marketing | Hacks to Grow Your Company
| |

Linkedin Content Marketing | Hacks to Grow Your Company

Over time, content marketing has developed to include emails, blog posts, infographics, videos, and social media. LinkedIn is one of the most underused social networking platforms, particularly millennials. Not only are professionals and job seekers using it, but also company owners. LinkedIn offers several business benefits, ranging from lead creation to brand visibility. Did you…

Build Your B2B Buyer Personas | Be the Hero
|

Build Your B2B Buyer Personas | Be the Hero

Learning how to create b2b buyer personas is critical for establishing a modern-day marketing company. These buyer personas promote more harmony throughout your organization’s divisions when used correctly. When creating a buyer persona, frequent characteristics include the look, personality, narrative, demands, and beliefs. The strategy’s premise is that you can better promote and sell to…

What is Brand Awareness and Significance of Brand Awareness
| |

What is Brand Awareness and Significance of Brand Awareness

Brand awareness is the primary concern for marketing professionals, per the Influencer Marketing Hub 2022. Given the fierce competition in the virtual world, it’s understandable that marketers would seek to raise brand awareness and recognition. Many businesses compete for the same clients, yet only a few get rewarded. It’s no surprise that marketers place a…